Your Imagery is your Reputation
DIY imagery is fine when you're starting up,
but when you are truly ready to grow your business, there is no other marketing tool
with a stronger ROI than a professionally executed photo session.
We're here to tell you why...
Setting Expectations
75% of shoppers rely on Product Photography to make their purchasing decisions.*
The quality of your imagery sets your client's expectations on whether or not your offer will meet their standards. Etsy shoppers say that 90% of their purchasing power lies with good photography.**
Just like a face is a billboard, your brand's photography speaks volumes—high-quality visuals elevate even the simplest products, while low-quality images can devalue even the best.
Is your imagery reflecting your product's value?
You content can be repurposed!
There are endless ways to use your photography again and agian. Whether the original intention is for an offer page or specific post, here are ways that the imagery can be used again:
Alternative Product Imagery
Content throughout your website
Aids in Infographics
Email Visuals
Reel Slideshows
Gifs
Print Materials
Our Brains Process Visuals More Efficiently
We should approach all photoshoots with the understanding that it takes 7 seconds to make a first impression, and that our brains take 1/4 of a second to process visual ques.**** This biological wiring increases the impact and efficacy of visual marketing.
Using street signs as an example, the visual of a deer or moose on the sign is processed faster than if it had words reading "DEER CROSSING."
To reference our own work, this portrait of Chef Shalyan from The Untamed Palate sends a message with a glance that he is a culinary professional who sets his dining experience apart with his sommolier advice in wine pairings.
Stock Photography just doesn't cut it.
Stock photography performs THE WORST out of all visual formats.*** This is because, the intention when creating stock visuals is to be generic.
When stock photography is used as a primary visual aid in your marketing, it misses the authenticity people need to connect with your brand.
Creating customized imagery for your brand allows YOU to have the power to showcase your product or services' energy in a way that aligns with your brand's message and identifies what sets your offer apart from the rest. These visuals allow your clients to experience the product, faces, or spaces, before investing.
MORE INSIGHTS COMING SOON!
Storytime!
There's a restaurant in town that spells it's name differently on each sign you see.
The hanging sign above the door is spelled differently than the door decal. The sign behind the counter matches the spelling of the sign outside, but it has an acute accent where the outside sign does not. Surprisingly, there are actually two more examples of this within the 400-square-foot space, but continuing further would miss the point.
The bottom line here is - your consumers notice inconsistencies, even if you think they are small. Inconsistency in the quality of your visuals across all marketing platforms and mediums can degrade your reputation, full stop.
This is why there is no marketing tool with a stronger ROI than than a professionally executed photo session.